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Sibbald Training

e-Learning Facebook for Business

Attend this e-learning course to learn how to effectively develop your business on Facebook.

e-Learning
30 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions)
1 places max
This course is ideal for
This course is aimed at anyone who is involved in promoting and marketing their business online

Course Aims

This course will cover how to use Facebook effectively for your business, how to set up and optimise your Facebook Business page, how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content, how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool, effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content and how to test, track and evaluate your ad campaigns using key metrics

Course Content

  • The History of Facebook
  • Facebook Business Pages
  • The Facebook Algorithm
  • Facebook Advertising

Additional Information

Recommended System Requirements
• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)